Hi, I'm Tatiana, a mum of two — my little girl Sasha, my cheeky boy Zayndan, and our beloved Frenchie Benny, the heart and original mascot of Sashaboo™.

Sashaboo was born under the Aussie sunshine, inspired by ocean days, childhood freedom, and one little girl who loved changing outfits every single day.

Like many parents, I wanted toys that encouraged creativity and less screen time—but I also didn't want another overflowing toy box or a wardrobe full of clothes that were quickly forgotten.

So I asked myself...

What if a T-shirt could become a toy?

That simple idea became Sashaboo.

Every TeeBoo™ is designed to let kids create, imagine, learn and play using reusable BooPatch™ sets. One day it's a silly monster, the next it's a magical unicorn, an Aussie animal adventure or a spelling game.

Instead of buying more toys, children can enjoy new adventures on the same T-shirt, again and again.

Because childhood isn't about having more things.

It's about creating more moments together.

Whether you're playing at home, travelling, visiting grandparents, heading to a café or packing for holidays, Sashaboo brings creativity wherever your family goes.

As a mum, I truly believe the best gifts don't just entertain children—they help families laugh together, connect, learn and create memories they'll never forget.

That's exactly what I wanted Sashaboo to be.

✨ We stand for creativity, imagination, connection and joy you can wear.

💛 Made with love under the Aussie sun — from our family to yours.